The Interlude Project
VR Social Networking Platform
Creative Direction
Dongho Kim
Yunyoung Lee
UX Design
Dongho Kim
Yunyoung Lee
UI Design
Naehee Kim
Interior Design
Junho Park
Architecture & Character Design
Hyewon Shin
Unity Development
Byeonghui Lee
Motion Graphics
Dongho Kim
Awards
- A winner, Brand Identity Design, iF Design Award 2022 in Germany
Release date:
November 2021
VR Social Networking Platform
Professional Concept Design
The Interlude Project
The Interlude Project is an online platform that allows you to build your own cafe using various backgrounds, architecture, and interiors provided in the virtual reality world. While enjoying a game, you can create a space that you have always dreamed of, and invite friends from all over the world to communicate and enjoy vividly with VR devices. In addition, in the Interlude Project, you can create and promote your own brand online. By introducing an online payment system with a GPS tracking service called Interpay, we can also expect its use as a new marketing channel in the real world.
Overview Video
Idea
The Interlude Project is an SNS platform that can utilize various channels such as VR, mobile, and PC, and is a new concept protocol that can be extended to new marketing channels.
Function
The intuitive and simple UI and system of the Interlude Project are designed to be easy for users to enter and have been developed to accommodate not only the rapidly increasing number of VR users but also users who want to play using other devices such as mobile phones and PCs.
Impact
In order to differentiate it from the existing VR SNS, the Internet payment system was introduced within the platform, and the connection between online and reality was strengthened by designing to promote and deliver products in the region using GPS.
Form
The Interlude project which consists of six themes has used the cafe as an essential element to communicate with people all over the world. It allows users to create their avatars and build their own cafes to invite people or explore other cafes to share various experiences.
Differentiation
The Interlude Project platform provides customization and personalization processes that are much more intuitive and easier to use than existing VR SNS. This makes it a new marketing channel for users who want to create and promote their own brands as cafes.
