Nomadian
Brand Identity Design
Creative Direction
Dongho Kim
Graphic Design
Misu Kim
Motion Design
Dongho Kim
Client
Nomadian
Release date:
April 2020
Brand Identity Design
Nomadian
Nomadian is a total platform service brand for digital nomads. Nowadays, the working type that people belong to the company has been changed into they work anywhere without limited time, place, and any hierarchy, just with freedom. We just call them "digital nomads". According to this change, Nomadian provides them who look for jobs with every available service such as space, equipment, and network in the system. We have reflected the core value of its company and created a comprehensive brand identity from iconography to a specific brand guideline for Nomadian. Its flexible symbol and distinctive speech box based on the logo are to represent how to promote its brand and make campaign messaging recognizable as part of Nomadian.
Graphic Motif
Graphic Motif + Text
Graphic Motif + Image
Nomadian Spot
The ‘Nomadian Spot’ is a sub-brand derived from Nomadian offering a variety of business-purpose categories, offering useful services and information. The icons of Nomadian spot are consistent in design, with each icon reflecting the service feature. The silhouette of the icons were influenced by the shape of Nomadian’s speech bubble, in order to provide an instinctive connection between the two brands and as a result provide further comfort and assurance for the consumer.
