BanBan Taxi

BanBan Taxi is a digital mobility startup company in South Korea, with a vision to transform the traditional taxi service, which would benefit both drivers and passengers. The brand believes that satisfying the connection between drivers and passengers is the key to success for the service with the fulfillment of safety, efficiency and feasibility in various situations on the road. The ‘Two Slash’ graphic motif in neon green represents the innovation of connecting and moving people with possibility enabled by BanBan Taxi. The brand logo & applications embrace the whole service platform experience from online to offline representing the brand philosophy.