Lotte Giants

By integrating existing brand assets and history, we announce the emergence of a new brand image and introduce a video showcasing a new visual of the Lotte Giants brand. The systematic brand system, including the brand logo, emblem, distinctive brand font, color, key visual, pattern, and more, is presented through various animations to bring the brand to life. To ensure a consistent brand experience, products, uniforms, flags, and characters are showcased in diverse ways within the unified system.