UTB
Brand Identity Design
Creative Direction
Dongho Kim
Yunyoung Lee
Graphic Design
Dongho Kim
Yunyoung Lee
Motion Design
Dongho Kim
Client
UTB
Awards
- A winner, Communication design, Red dot Award 2020 in Germany
- Finalist, Brand Identity Design, IDEA Design Award 2020 in the USA
- A winner, Communication Design, IF Design Award 2020 in Germany
Release date:
October 2019
Brand Identity Design
UTB
Urban Taste & Beyond (UTB) is one of the leading coffee manufacturers in Korea with over 10 years of experience. We have created a unique identity that captures UTB’s core values, with the use of flexible design and dynamic comprehensive branding. The visionary identity of UTB had been meticulously reflected in its marketing products. The remark of a contemporary vision has been symbolically infused into the design to convey a modernistic impression, yet loosely coupled with elements of authenticity and tradition to aid in the distinction of the brand, and thus, we are proud to present our comprehensive brand design system devoted to UTB.