UTB

Brand Identity Design

Creative Direction
Dongho Kim
Yunyoung Lee

Graphic Design
Dongho Kim
Yunyoung Lee

Motion Design
Dongho Kim

Client
UTB

Awards
- A winner, Communication design, Red dot Award 2020 in Germany

- Finalist, Brand Identity Design, IDEA Design Award 2020 in the USA

- A winner, Communication Design, IF Design Award 2020 in Germany

Release date:
October 2019

Brand Identity Design

winner label_UTB.png

UTB

Urban Taste & Beyond (UTB) is one of the leading coffee manufacturers in Korea with over 10 years of experience. We have created a unique identity that captures UTB’s core values, with the use of flexible design and dynamic comprehensive branding. The visionary identity of UTB had been meticulously reflected in its marketing products. The remark of a contemporary vision has been symbolically infused into the design to convey a modernistic impression, yet loosely coupled with elements of authenticity and tradition to aid in the distinction of the brand, and thus, we are proud to present our comprehensive brand design system devoted to UTB.

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Signage-1.gif
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icons.gif
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휘핑크림.gif
collection.jpg
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191126_utb_bean package.jpg
year book.jpg
utb_cap and strap1.jpg
Cup_Scene.jpg
utb_cup and uniform1.jpg
Sign_Mockup1.jpg
Disposable Coffee Cup Mockup (1).jpg
Bread Packaging Mockup (1).jpg
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Paper Shopping Bags.jpg
app1.gif
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@drip bag for PDF 1.jpg
배경수정_bottle package.jpg
banner2-2.jpg
signage3.jpg
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IDEA_5.jpg
utb_패턴삭제_web devices (1).jpg
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Korea Tea Culture Association