T Factory

Brand Identity Video

Motion Design

Dongho Kim

Client

SK telecom

Awards

- A winner, Brand Identity Design, iF Design Award 2022 in Germany

Release date:

March 2021

Brand Identity Video

Overview

SK Telecom, the leading ICT company and NO.1 telecome brand in Korea, unveiled the first of its kind flagship store. The new flagship store is much more than a store for consultations and purchasing; it is an experiential space that showcases SK Telecom's full range of services and technologies such as AI, media, security, and commerce and provides plenty of room to get inspired.

Motion Design

Through the motion graphics, it allows audiences to see the whole branding system from logo to applications with dynamic background music. The aim of this video is to help them understand well how the logo has made and what the meaning of the brand keywords, and how the products can be used in applications.

Brand Slogan

Your inspirational moments

T Factory is a space that is meant to be undefined. It provides a set of experiences through various services, content, and devices, but it is really up to users how to perceive the space and get inspired. The brand slogan signifies that it is a space where user can create their own inspirational moments rather than having a certain experience defined by the brand.