Exerapy
Brand Logic / Brand Visual System / Brand Campaign
Design
DKstudio
Client
Egnis
Release date:
Dec 2025
Exerapy is a science based skincare brand where professional expertise meets therapeutic care. Its philosophy is rooted deep within the skin, restoring inner balance and guiding it back to its most radiant state.
Here, emotion and technology are seamlessly woven together to create a transformation that feels refined, gentle, and unmistakably real.
From daily skincare formulas to advanced therapy devices, every Exerapy product is shaped by one unified belief defined by the brand.
Exerapy는 전문성과 테라피가 결합된 과학 기반 스킨케어 브랜드입니다.
피부 깊은 곳에서부터 균형을 회복하고 피부 시간을 되돌리는 것을 목표로 하며, 감성과 기술을 연결해 변화가 일어나는 경험을 설계합니다. 데일리 화장품부터 고기능 테라피 디바이스까지 모든 제품은 Exerapy가 설정한 하나의 철학을 따릅니다.
Overview
Exerapy 프로젝트의 목표는 브랜드 전략과 비주얼 아이덴티티, 캠페인 커뮤니케이션이 모두 하나의 일관된 목소리로 작동하는 통합적인 스킨케어 경험을 구축하는 것입니다. 전문성과 테라피적 감성을 기반으로 피부의 본래 빛을 회복시키는 철학을 모든 접점에서 명료하고 감성적으로 전달하도록 설계했습니다.
브랜드 로직은 Exerapy의 핵심 원칙을 정의하고 비주얼 시스템은 이를 기반으로 형태와 새로운 언어로 구현하였습니다. 브랜드 캠페인을 위한 일관된 컨텐츠로 체계적인 브랜드 이미지를 소비자에게 전달합니다. 이 프로젝트는 사용자가 과학적 신뢰와 정서적 안정감을 동시에 느낄 수 있는 일관된 브랜드 경험을 만드는 데 집중합니다.
Project Goal
The goal of Exerapy is to build a unified skincare brand experience where brand strategy, visual identity, and campaign communication all speak with one consistent voice.
The brand integrates expertise and therapy to restore the natural radiance of the skin, and every touchpoint is designed to express this philosophy with clarity and emotional depth. Exerapy creates a seamless system in which brand logic defines the core principles, the visual language transforms them into form and light, and the campaign communicates them with calm and confident storytelling. The project focuses on shaping a complete and coherent experience that allows users to feel both scientific trust and emotional reassurance.
Brand Logic
Exerapy
A combination of “Expertise” and “Therapy.”
It communicates a professional and clinically aligned approach to restoring the skin with expert grade care that improves every layer from the surface to deeper foundational functions.
Brand Name
Brand Slogan
Next is Exerapy
The next standard begins here.
A clear declaration that Exerapy defines the next era of skincare technology.
Brand Vision
To create a new standard of skincare through advanced technology and expert guided design, allowing the skin to evolve with clarity and confidence.
Brand Mission
Technology may be complex, but the experience must remain simple.
Exerapy transforms multi layered scientific principles into clear and accessible skincare routines that deepen care from within.
Brand Value
Expertise
Clinically grounded knowledge and verified scientific insight.
Expandability
Layer specific and concern specific adaptability that grows with the skin’s needs.
Experience
Transformation that can be felt, seen, and repeated.
Tone Keywords
Confident / Scientific / Refined / Human centered / Insightful / Clear
Brand Story
Exerapy is not a single meaning but a layered concept built on the root “EX.”
It reflects Experience, Expertise, Expandability, and the evolution of modern therapy. Exerapy does not repeat what came before.
It reinterprets, expands, and sets a new direction for how the skin can be cared for.
The brand begins deep within the skin, restoring balance and guiding the skin back toward its most radiant state. Emotion and technology converge to create refinement and clarity, turning complex science into experiences that feel simple and transformative.
From daily skincare formulas to high performance therapy devices, every Exerapy product follows one unified belief. The next standard of skincare begins here.
