1 IN 360

1 in 360 is an internet-centred talent show with a focus on inclusiveness, authenticity and creativity. Given its international reach, the purpose of the redesign is to create an instantly recognisable set of colours, shapes, patterns and logos which can carry the message of the show. The original design was based on the traditional five-pointed star, which epitomises success in the entertainment world. This redesign modifies the star in various ways to make it stand out and enhance the symbol’s dynamism with a view to creating a more sophisticated and contemporary visualisation. By using the stripe pattern based on the logo, this corporate design represents a unique image which engages current pop tastes across the world.